About Elix

Elix Consulting was founded by Sue Ruddick to support organisations with purpose. I believe that political influence and effective strategy aren’t just for the big players - they’re for everyone.

I bring over 20 years’ experience leading strategy, operations and campaigns at the highest level in Scotland. From shaping national policy debates to building resilient internal systems, my work has always been about staying calm under pressure, looking at the bigger picture, and achieving meaningful results.

What clients say about me:

  • “You think two steps ahead.”

  • “Sue brings energy and humour into the room, and gets things done!”

  • “You’re able to break things down into clear, manageable priorities.”

Elix exists to help organisations punch above their weight. Whether it’s sharpening a campaign, engaging decision-makers, or improving how your organisation runs day-today, I can offer clear direction that builds trust and makes a difference.

Outside of Elix, I volunteer with local community projects and coach a local swimming club.

Key Skills & Expertise

  • Strategic planning and organisational reviews

  • Campaign strategy and execution

  • Public affairs and political engagement (with deep knowledge of the Scottish landscape)

  • Stakeholder mapping and influence strategy

  • Board and executive facilitation

  • Crisis management and reputation insight

  • Culture change and internal communications

  • Leadership mentoring and interim executive support

Contact us

Interested in working together? Fill out some info and we will be in touch shortly.

Let’s see where clarity can take you.