Elix Consulting was founded by Sue Ruddick to support purpose-led organisations with strategic insight, trusted leadership and clarity of focus.

With over 20 years’ experience in senior leadership - including as Acting CEO and Chief Operating Officer of a major national organisation - Sue brings deep expertise in public affairs, stakeholder engagement, and campaign leadership. She has led national campaigns, and led teams through transformation, public scrutiny, political change, and organisational growth - always with a focus on clarity, inclusion, and long-term impact.

Elix exists to help leaders navigate pivotal moments - whether that's strategy development, reputational risk, political engagement, or organisational transition. From shaping public narratives to managing stakeholder relationships under scrutiny, Sue provides thoughtful, experienced support when clarity and confidence are critical.

Key Skills & Expertise

• Strategic planning and organisational reviews

• Campaign strategy and execution

• Public affairs and political engagement (with deep knowledge of the Scottish landscape)

• Stakeholder mapping and influence strategy

• Board and executive facilitation

• Crisis management and reputation insight

• Culture change and internal communications

• Leadership mentoring and interim executive support

Sue is known for her clarity, composure, and values-led approach. She works alongside boards, CEOs, and senior teams to align purpose, build trust, and lead with strategic confidence.