Elix Consulting was founded by Sue Ruddick to support organisations with strategic insight, trusted leadership and clarity of focus.

With over 20 years of senior leadership experience and formerly Acting CEO and COO of a national membership body, I’ve led public affairs campaigns, rallied stakeholders, navigated scrutiny, and driven organisational resilience - all with clarity, humanity, and purpose.

I bring:

• Strategic thinking grounded in real-world delivery

• Trusted public and political relationships across Scotland

• Calm under pressure—and drive during change

Elix exists to help leaders navigate pivotal moments - whether that's people, processes or politics. From shaping public narratives to managing stakeholder relationships under scrutiny, Elix Consulting provides thoughtful, experienced support when clarity and confidence are critical.

Key Skills & Expertise

• Strategic planning and organisational reviews

• Campaign strategy and execution

• Public affairs and political engagement (with deep knowledge of the Scottish landscape)

• Stakeholder mapping and influence strategy

• Board and executive facilitation

• Crisis management and reputation insight

• Culture change and internal communications

• Leadership mentoring and interim executive support